Betting bonanza as IPL set for ITV coverage
William Hill are delighted to hear that the Indian Premier League will be show on ITV4 in 2010.
They bookmakers recently have signed a new broadcast and online partnership with ITV, that will see viewers of sport on ITV and ITV.com benefit from exclusive offers through a promotional website, http://www.ITV.com/WilliamHill.
ITV is to show live cricket for the first time since the 1970's, having securing the IPL rights following the collapse of previous broadcaster Setanta, and will have coverage of 59 of the 60 matches.
The IPL3 is the third season of the Indian Premier league. The eight-team tournament of Twenty20 cricket is mega-rich and will showcase some of the world's top players, including Tendulkar, Kallis and Gayle between March 12th and April 25th.
The league's influence has reached as far as England where the Hampshire Hawks have agreed to join the Rajasthan Royals' ambitious global franchise and are looking to change their name from the "Hawks" to the "Royals".
ITV's move for the IPL comes as a bonus for terrestrial television in the battle against subscription television as the England and Wales Cricket Board continue to challenge the government's listing of the home Ashes series solely being shown on terrestrial television.
If you fancy a flutter on the IPL, William Hill make England's Paul Collingwood's Delhi Daredevils their 7/2 favorites to win. Along with Colly they have signed left-handed South African fast bowler Wayne Parnell to bolster their bowling line-up during the player auction. He was selected for the ICC World Twenty20 for South Africa in England last year and went on to earn a place in World team of the tournament.
The favorites in the betting have many players with the ability to score high run-rates quickly including Vicon Sehwag, 3/1 at William Hill to be Delhi's top scoring batsman, who was been given "icon player status", and is expected to lead by example.
In just two years, the Indian Premier League has already established itself as one of the world's most high-profile and exciting sports events which attracts some of the very best cricketers from around the globe. Not only is it now live on ITV4, all the latest IPL betting is now available at William Hill.