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Stuart Dalgleish 16th Jan 2012 - 11:20

William Hill sign Premier League deal

William Hill, the UK's leading sports betting and gaming providers, have been unveiled as the new official betting partners of the McCoy's Premier League Darts.

The deal continues the bookmaker's association with the sport following their successful sponsorship of the 2011 William Hill Grand Slam of Darts at the Civic Hall in Wolverhampton.

The new partnership with the PDC will allow William Hill to offer punters the opportunity to bet at each of the Premier League venues. They will also have a presence on the players' shirts and at the fifteen arenas around the country.

Unsurprisingly, the bookmakers make Phil Taylor their 13/8 favourite to land his sixth Premier League crown, whilst double world champion Adrian Lewis is rated the 4/1 second favourite.

The top two players in the world will be joined by two previous Premier League winners - Gary Anderson (2011) and James Wade (2009). The pair are rated 9/2 and 7/1 respectively by William Hill.

Andy Hamilton (25/1), runner-up to Adrian Lewis in this year's PDC World Championship, has been rewarded for his sensational run at the Ally Pally with a place in this year's Premier League. ‘The Hammer' will also be joined by Kevin Painter (25/1), the recent winner of the Cash Converters Player's Championship in Doncaster.

The eight man line-up is completed by two former World Champions - Simon Whitlock and Raymond van Barneveld. Whitlock, who suffered a broken ankle last year, is rated a 7/1 shot to bounce back to winning ways in the Premier League, while the out of sorts ‘Barney' is one of the outsiders at 20/1 to win the event.

"We thank William Hill for their continued backing," said PDC Chairman Barry Hearn. "The William Hill Grand Slam of Darts was a huge success and it's great to welcome them as the official betting partners of the McCoy's Premier League Darts.

"The tournament is building into the most exciting yet since this concept was introduced in 2005 and we're delighted to have their support."

"We're proud to become the official betting partners of the McCoy's Premier League,' said Kristof Fahy, Chief Marketing Officer at William Hill, ‘Darts is one of the fastest growing sports in the world, and we're really excited to be associated with this fifteen night sporting extravaganza."

"We think Phil Taylor's early exit in the World Championships can be put down to a bad night at the office. He's still the man to beat in our book and it would be a brave man backing against ‘The Power' landing his sixth Premier league crown."

2012 Premier League Darts Outright: 13/8 Phil Taylor, 4/1 Adrian Lewis, 9/2 Gary Anderson, 7/1 James Wade 7/1 Simon Whitlock 20/1 Raymond van Barneveld, 25/1 Kevin Painter 25/1 Andy Hamilton - 1/3 Odds Place 1,2 (odds supplied by William Hill, the official betting partner of the McCoy's Premier league of Darts).

About William Hill

William Hill is one of the world's leading bookmakers and one of the most recognised and trusted brands in the gambling industry, providing gaming and betting services across multiple channels: online, on the high street, on the phone and on the move.

William Hill PLC is listed on the London Stock Exchange (WMH.L) and operates over 2,300 betting shops in Britain and Ireland. The William Hill Group employs over 15,000 people worldwide and reported a net revenues of around €1.2 bn in 2010.

William Hill, the Home of betting, offers sports fans more opportunities to bet on sporting events than any other bookmaker across the globe. The firm also offer players the chance to bet in-play on all major televised sporting events from around the world.

The bookmaker's online site offers players access to 26 different langauge sites and last year they took wagers from over 170 different countries across the world.

William Hill's five-star rated mobile sportsbook offers players a dynamic, super-quick and user friendly way to bet on the go. Mobile users can also access all the same odds and markets (up to 500,000 a week) on the William Hill mobile platform.

In November 2011, William Hill sponsored the Grand Slam of Darts at the Civic Centre in Wolverhampton. An event won by the current world number 1 Phil ‘The Power' Taylor.

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