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Simon Gott 25th May 2013 - 14:58

LIFT OFF: William Hill Launches 125ft Scottish Cup Hot Air Balloon


William Hill, the title sponsors of the Scottish Cup, brought the competition to new heights today when they launched a 125ft hot-air balloon in the shape of the famous Scottish trophy.


The flying cup, which took over 4 months to build, was launched at Hampden Park as part of the countdown to the William Hill Scottish Cup Final between Hibernian and Celtic on Sunday.


The balloon, the largest of it's type in the UK, is so big that it could fit over 120,000 footballs or 4,530,695 bottles of champagne inside it.


'We're thrilled with the way the balloon has turned out,' said David Lynn, Head of Sponsorship at William Hill, 'I didn't think it would be possible to replicate a trophy as unique as the Scottish Cup, but the designers have done a magnificent job.


'We think Scottish football fans will get a real kick out of the balloon - and after the final we're going to take it across the length and breadth of the country.'


The creative thinking behind the William Hill Scottish Cup balloon came from Manchester-based agency Momentum.


'We wanted to do something big, something that would create a real impact to celebrate William Hill's sponsorship of the Scottish Cup. It's something that will create a real wow factor for the fans,' said Clare Deacon from Momentum, 'As great football fans, it was incredible to see the balloon at the home of Scottish football. To be involved in a campaign so big and exciting, is something to be really proud of.'


The balloon was built in the Czech Republic by the Gloucestershire-based specialists- Exclusive Ballooning, and they were also delighted with the end result.


'We're very excited to be involved in such a creative and innovative campaign with William Hill,' said Louise Jones, Operations Manager at Exclusive Ballooning, 'We are really looking forward to seeing the reaction of the fans at the William Hill Scottish Cup Final on Sunday.'


Interesting facts about the William Hill Scottish Cup balloon

-          The Balloon measures 125 feet (height) and 85 feet (Width).

-          The Balloon is 120,000 cubic feet.

-          The Balloon can reach heights of 30,000 feet, but you'd need oxygen at 10,000 feet.

-          The Balloon travelled over 1,400 miles from the Czech Republic to arrive at Hampden Park.


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