William Hill extend Dream Team deal as game hits 1million players
The Sun's Dream Team fantasy football game broke the 1m player mark last weekend as would-be managers rushed to sign up before the Premier League season kicked off.
The new figure is the biggest ever for Dream Team, five times more than the 200,000 players signed-up at the same time last year, and proves the increasing popularity of the game and the continuing demand for The Sun's football content.
News International and William Hill, the UK's leading betting and gaming provider, have also launched a new integrated digital betting product as part of the renewal of their Dream Team commercial partnership.
In addition, the popular Dream Team iPhone and Android smartphone app, downloaded over 600,000 times, will allow customers to tap-through and make bets on matches with William Hill without leaving the app. The integrated betting functionality will be live later in the season.
Martin Corke, Head of Digital Advertising Strategy & Business Development, News International, said: "Hitting 1m players is a great achievement and is a result of our commitment to bringing The Sun's fantastic football products to our customers in engaging and innovative ways.
"Our longstanding partnership with William Hill also means we present players with the most integrated and bespoke betting offering, within the world's greatest fantasy football game."
Henry Birch, William Hill Online CEO, said: "We're really excited to be continuing our partnership with Dream Team.
"The opportunity to reach out to such a diverse and passionate fan base will help to continue our fantastic relationship with football punters across the UK and Ireland."
The Sun's £1m Dream Team is now in its 17th season. William Hill is sponsoring Dream Team for the third season running in a multi-platform deal across digital, mobile and print.
About Dream Team
The Sun £1m Dream Team is the No1 Fantasy Football game on the planet with 4,000 prizes to be won including a first prize of £100,000.
For all the latest news on the No1 Fantasy Football game, check out www.dreamteamfc.com, follow us on Twitter @dreamteamfc and on Facebook at www.facebook.com/dreamteamfc.
About William Hill
The William Hill Group was founded in 1934 and is UK's largest bookmaker with more than 15,000 employees and around 2,300 betting shops in UK and Ireland. Since it was founded the company is synonymous for fair game and professional customer service.
William Hill PLC is listed on the London Stock Exchange and generated net revenues of 1,07bn GBP in 2010.
William Hill became one of the first companies to launch online sports betting and gaming services when they started their online operation in 1998.
Today its platform is available in more than 21 languages servicing customers from over 175 countries.