William Hill to Sponsor ESPN’s European Football Coverage
William Hill, one of the UK's leading sports betting providers, has signed on to be the exclusive sponsor of ESPN's televised UK coverage of Italy's Serie A, the Russian Premier League and the Dutch Eredivisie as part of an integrated, multi-platform affiliation with European football.
The deal, booked through media and planning buying agency the7stars, demonstrates ESPN's ability to deliver value to brands and advertisers with international scale and relevance, as well as local precision.
The bookmaker will sponsor all of ESPN's televised match coverage - live, delayed and highlights - of three of Europe's leading domestic football leagues, with pre- and end-break TV bumpers. The sponsorship also extends to ESPN's various preview and review TV shows around the leagues.
Reflecting ESPN's ability to connect fans and brands to leading leagues and competitions via multiple platforms and devices, William Hill will also be the exclusive UK betting partner for the sports media company's forthcoming mobile app for football news and information site, ESPNsoccernet. Further details will be announced at a later date. As well as display advertising, William Hill will be integrated into the app with a 'bet now' button enabling users to place bets on football action as it happens.
Completing the multi-platform deal, William Hill will run display banners and rich-media ads online with ESPNsoccernet.
Kristof Fahy, Chief Marketing Officer, William Hill, said: "ESPN is one of the leading names in sports media and we're really looking forward to working with them. This multi-platform deal will enable us to promote our brand and services to millions of sports fans across the UK, while our mobile betting partnership with ESPN looks like a real winner."
Alan Fagan, director advertising sales, ESPN EMEA: "Our multi-platform coverage of Europe's top football leagues is a popular part of the ESPN offering to fans and brands alike. Our agreement with William Hill, one of the UK's leading brands, reflects how we can deliver value to top-flight advertisers, connecting them with loyal and passionate UK football fans across multiple screens. ESPN has an unrivalled ability to serve advertisers with local precision and solutions in the UK, and in markets around the world."
This season, ESPN connects both fans and advertisers to football action from across Europe and the rest of the world. The sports media company screens live action from the Barclays Premier League, FA Cup, Clydesdale Bank Premier League, UEFA Europa League, Bundesliga, Serie A, Eredivisie and Russian Premier League. ESPN also screens games from the MLS, summer tournaments including the Copa America and Emirates Cup, international friendlies, UEFA Euro 2012 qualifiers and friendlies featuring Germany and France.