Can't Buy Time but you can guarantee the best odds
Noel Fehily rode the Jonjo O'Neill trained Can't Buy Time to victory at Ascot last Friday.
The result paid dividends and not just for the owners. William Hill customers who took a price at any time during the day received our Best Odds Guaranteed promise.
That means that, whatever price they took, they would be guaranteed the biggest possible returns as we settle the bet either at the price taken or the SP - whichever is bigger.
Can't Buy Time was available at the 11/4 Early Price but, despite the ground rumoured to not be ideal for the projected second favourite, opened at 7/2 on the course. The price lengthened to 4/1, which would have been tortuous for punters not guaranteed best odds, and the Starting Price was declared as 9/2.
A £20 pound win single at the 11/4 price would have returned £75 but we paid out at the 9/2 which is £110. That's an extra £35 just for taking the Best Odds Guaranteed - a bonus of nearly 50%.