William Hill and Racing Post spark a betting revolution
William Hill and the Racing Post have created a first with a ground-breaking iPhone app. The Racing Post application, which is currently the most popular horse racing app in the App Store, now boasts seamless betting directly from Britain's biggest bookmaker William Hill.
In short, it means you can browse Racing Post's renowned news, tips and data, make an informed decision about which horse to back in a race and then place a bet simply by tapping the William Hill odds on the racecard. The race can then be followed with the Live Reporter function.
It adds up to a completely unique product in the mobile betting market.
"We've seen over 200,000 downloads of our free app since we launched and the feedback has been excellent," said Mark Renshaw, Head of Online for Racing Post. "When we surveyed our iPhone app users earlier this year, betting through the app was requested and we soon undertook a process to find a suitable betting partner. Over the last few months we've worked hard with William Hill to develop, test and refine the process and it has impressed everyone who's seen it. It's truly revolutionary."
"There's nothing else like it. It really means that the concept of mobile betting has reached a new level," said Jamie Hart from William Hill Online, "We're really excited to be working with the Racing Post on this project, and believe it will be a huge hit with punters and iPhone users.'
About William Hill
Founded in 1934, William Hill is one of the best known names in the gambling industry, providing gaming and betting services across three channels: online, on the high street and on the phone. William Hill has been listed on the London Stock Exchange (WMH.L) since 2002 and employ over 16,600 people in the UK, Ireland, Gibraltar, Israel and Bulgaria.
William Hill is Britain's biggest bookmaker, with a trusted high-street brand based on their in-depth knowledge of fixed-odds betting and unrivalled customer service. With the advent of internet betting and gaming, William Hill Online has extended their market-leading brand to a new generation of customers around the world.
About Racing Post
Established in 1986, Racing Post is the market-leading publisher of racing and betting information in Britain and Ireland. Racing Post's product portfolio includes a daily newspaper and three weekly titles; websites including RACINGPOST.com, The Betting Site and Soccerbase and the No. 1 Horseracing iPhone App in the App store