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Nic Ladds 24th Sep 2012 - 10:39

Long-term fundraising plan launches to help African primary school

Britain's leading Bookmakers William Hill today announced a long-term support initiative with the backing of an employee project in Kenya.

Twelve senior managers and William Hill brand ambassador Robbie Savage will be leaving for the Laikipia region of Kenya on September 30th to support the Ol Maisor Primary School with a major building and development project.

Those amongst the first group preparing to dig, paint, and toil will be Investor Relations Director Lyndsay Wright, PR Director Kate Miller, Director or Innovation, Jamie Hart, and Legal Counsel Thomas Murphy. Representatives from William Hill's Tel Aviv and Bulgaria offices will also be within the visiting team.

An initial donation by the William Hill foundation has already funded £15,000 worth of labour and materials in order to begin the building of a library and initiate classroom refurbishments. The 2012 visiting team have also committed to fundraising £10,000 to purchase books for the library, sports equipment, children's clothing, and a school bell.

The village of Ol Maisor is an area of extreme poverty and, as a result, the local primary school is in desperate need of repair and expansion.

Children walk up to five miles a day to reach the Ol Maisor Primary School, where many receive their only meal of the day. William Hill's long-term commitment to the project will aid the school over a number of years, providing them with visiting support from William Hill employees, and group-wide fundraising efforts with the aim to sponsor some pupils into further education so they may provide a future support network of doctors and dentists for their village and families.

The concept was the brainchild of William Hill CEO Ralph Topping who was keen to develop William Hill people through involvement in East Africa after witnessing a similar project when visiting the Massai area of Northern Serengeti.

He commented: "This is a major project for William Hill and a first for our organization overall. We are committing time, resource and funding for this amazing part of Africa that is so far removed from our own day-to-day lives. Our team will be working hand-in-hand with local Kenyans to help build a future for the next generation, and I am hopeful our entire company will be engaged with the project in some way over the coming years. We hope this initiative can not only change the lives of the people who live in Ol Maisor, but can help William Hill employees to learn more about themselves.'



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