Hoy, Hoy! Chris threatens the early favourites
Chris Hoy has been backed from 9/2 to 10/3 to win this weekend's BBC TV Sports Personality of the Year Award.
"After a weekend when punters only wanted to back Becky Adlington, the Golden boy of the cycling team has now come in for substantial support - with former favourite Lewis Hamilton's odds drifting almost as fast as his car had to move to win him the F1 title!" said William Hill spokesman Graham Sharpe.
"We have never seen such an active market at this stage of the Award before."
Rebecca Adlington is now 4/5 with Lewis Hamilton at 2/1 and Chris Hoy 10/3.
The remaining seven in the BBC's shortlist are not expected to fare too well with last year's winner, Joe Calzaghe, the next in the betting at 40/1.