Liam not a Payne for punters
There is a fair amount of confusion in the betting for who will win the X Factor after conflicting reports about the second favourite Liam Payne.
Hills offer 5/1 that Liam wins the X factor as a solo singer or as part of a group, which is understood to be called New Direction. Cher Lloyd is the 11/4 favourite.
"Simon Cowell has put a spanner in the works by creating a group, but if the reports are correct anyone who has backed Liam will get a bet on New Direction instead," said Hill's spokesman Rupert Adams.
X Factor Winner: 11/4 Cher Lloyd, 5/1 Liam Payne (single or group), 5/1 New Direction, 8/1 Tom Richards, 10/1 Gamu Nhengu, 12/1 Mary Byrne,14/1 Paije Richardson, 16/1 The Reason, 16/1 Katie Waissel, 16/1 John Adeleye, 16/1 Nicolo Fresta, 20/1 Husstle, 25/1 Bar