Million pound reality TV betting weekend - Bookies brace for Super Sunday
The Big Brother result was a great start to what is all but certain to be the biggest ever TV betting weekend but now is where it really starts.
With the reintroduction of an act and the massive publicity surrounding the X Factor all week, we should see record turnover with Amelia Lily the odds on to return and Marcus Collins the new favourite to win at 7/2.
Punters will be interested to see how Holly performs with Brendon on Strictly and, of course, it is the start of I'm A Celebrity.
Early signs are that punters think it is a great mix of contestants with Anthony Cotton & Mark Wright proving popular but Fatima has yet to attract a bet!
"We now have three of the four biggest reality TV programmes taking part at the same time. We are expecting a ‘Super Sunday' with a predicted seven figure turnover across the industry," said Hill's spokesman Rupert Adams.
I'm A Celebrity winner: 7/2 Anthony Cotton; 4/1 Dougie Poynter; 4/1 Mark Wright; 6/1 Jessica-Jane Clement; 10/1 Willie Carson; 10/1 Freddie Starr; 12/1 Chrissy Rock; 12/1 Lorraine Chase; 16/1 Fatima Whitbread; 20/1 Stephanie Powers
Who will replace Frankie Cocozza: 1/6 Amelia Lily; 11/2 James Michael; 14/1 Jonjo Kerr; 16/1 2 Shoes
X-Factor Winner: 11/4 Marcus Collins; 7/2 Janet Devlin; 4/1 Craig Colton; 5/1 Misha Bryan; 11/2 Amelia Lily; 7/1 Little Mix; 33/1 Kitty Brucknell; 66/1 James Michael; 100/1 Jonjo Kerr; 100/1 2 Shoes
Strictly Come Dancing Winner: 6/4 Harry Judd; 9/4 Jason Donovan; 3/1 Chelsee Healey; 8/1 Holly Valance; 12/1 Robbie Savage; 20/1 Russell Grant; 25/1 Alex Jones; 50/1 Anita Dobson; 100/1 Audley Harrison
Next Elimination: 8/13 Audley Harrison; 9/2 Anita Dobson; 7/1 Alex Jones; 10/1 Holly Valance; 12/1 Russell Grant; 12/1 Robbie Savage; 50/1 Chelsee Healey; 50/1 Harry Judd; 50/1 Jason Donovan