William Hill banking on £1M X Factor bets: turnover boost!
William Hill are predicting that they alone will take a Million pounds before the end of Sunday nights final show, in what is the closest series in the short X Factor history.
Last year Hills took almost 400 bets in the final minute of betting. The average bet this year has exploded from £8 in 2009 to £12.49.
"The X Factor goes from strength to strength, turnover is up 33% on last year and Sunday is set to bet the biggest reality TV final night since records began," said Hill's spokesman Rupert Adams.
Matt Cardle is the favourite at 5/6 but there has been a surge in support for One Direction at 9/4 and Rebecca is not friendless at 7/2.
X Factor Winner: 5/6 Matt Cardle, 9/4 One Direction, 7/2 Rebecca Ferguson, 25/1 Cher Lloyd
First contestant to be voted off: 1/5 Cher Lloyd, 7/1 Rebecca Ferguson, 8/1 One Direction, 16/1 Matt Cardle
William Hill straight forecasts: 2/1 Matt / One Direction, 5/2 Matt / Rebecca, 4/1 One Direction / Matt, 5/1 Rebecca / Matt, 10/1 One Direction / Rebecca, 12/1 Rebecca / One Direction, 20/1 Matt / Cher, 40/1 Cher / Matt, 50/1 One Direction / Cher, 66/1 Cher / One Direction, 66/1 Rebecca / Cher, 66/1 Cher / Rebecca