X-Factor has new favourite as Matt shines at Boot Camp
Since the X-Factor show on Saturday, William Hill have been inundated with punters wanting to back Matt Cardle.
Hills have cut his odds from 8/1 to 3/1 following a flurry of bets which peaked just after he sang at the end of Saturday's show. Hills have also taken a number of bets for Gamu Nhengu and she has had her odds cut from 12/1 to 5/1.
Long time favourite Cher Lloyd is sandwiched between the two and is the 9/2 second favourite.
"Punters are piling on Matt and they will be painting the town red should he win the X Factor," said Hill's spokesman Rupert Adams
William Hill X Factor Winner: 3/1 Matt Cardle, 9/2 Cher Lloyd, 5/1 Gamu Nhengu, 5/1 Rebecca Ferguson, 6/1 1 Direction, 7/1 Aidan Grimshaw, 12/1 Katie Waissel, 16/1 John Adeleye, 16/1 Belle Amie, 16/1 John Adeleye, 16/1 Belle Amie, 16/1 Nicolo Festa, outsiders: 150/1 Wagner Fiuza-Carrilho, 150/1 Justin Vanderhydem 150/1 Twem, 150/1 Princes and Rougues