X Factor : 20 Million to watch Matt make million!
William Hill make Matt Cardle their 10/11 favourite to win X Factor 2010 but it is the closest contest in the seven year history of the programme with Rebecca offered at 5/2, One Direction 11/4 and Cher 20/1. Hills are predicting that millions of pounds will change hands in the last days of betting with over 33,000 separate bets expected to be taken by Hills alone
"Only one favourite that has ever been turned over in the six year history of betting on the X Factor and that was Rhydian in 2007. But this is the closest it has ever been and we would not be surprised to see a rare upset this year," said Hill's spokesman Rupert Adams.
X-Factor Final Peak Viewers: 2/1 19-19.9 Million, 5/2 20-20.9 Million; 3/1 18-18.9 Million; 4/1 17-17.9 Million; 6/1 Less Than 17 Million; 8/1 21-21.9 Million; 10/1 Over 22 Million
William Hill X Factor Winner: 10/11 Matt Cardle, 5/2 Rebecca, 11/4 One Direction, 20/1 Cher Lloyd
First Contestant To Be Voted Off: 1/5 Cher Lloyd, 7/1 Rebecca Ferguson, 8/1 One Direction, 16/1 Matt Cardle
Matt Cardle finishing Position: 10/11 Winner, 13/8 2nd, 9/2 3rd, 16/1 4th
Rebecca Ferguson finishing Position: 6/4 2nd, 2/1 3rd, 5/2 Winner, 7/1 4th
One Direction finishing Position: 13/8 3rd, 7/4 2nd, 11/4 Winner, 8/1 4th