You bet Fergie will be royal success in Big Brother house
William Hill make Sarah Ferguson the 9/2 favourite to win this year's celebrity Big Brother followed closely by Amy Childs from The Only Way Is Essex.
Kerry Katona is reportedly going into the house with her mother, Sue, and Hills make them 10/1 and 16/1 respectively. Kerry is 4/9 to progress further than her mother who is 13/8 to last longer in the house than her daughter.
Other names rumoured to be going into the House include Charlie Sheen at 12/1, Mike Tyson at 8/1 and Ricky Hatton at 10/1.
"Of all of the names being linked to Big Brother, Sarah Ferguson is the one who seems to have captured the imagination the most," said Hill's spokesman Joe Crilly.
Who Will Win Big Brother: 9/2 Sarah Ferguson; 5/1 Amy Childs; 6/1 Jedward; 8/1 Tara Reid; 8/1 Mike Tyson; 9/1 Pamela Anderson; 10/1 Kerry Katona; 10/1 Ricky Hatton; 10/1 Paddy Doherty; 12/1 Pamela Bach; 12/1 Charlie Sheen; 12/1 Bobby Brown; 14/1 Sally Bercow; 16/1 Sue Katona