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Jon Riley 15th Oct 2010 - 15:26

UFC 120: Fastest Growing Betting Market To Be Boosted By In Play Turnover

UFC is currently William Hill's fastest growing betting market in the UK, having grown tenfold since UFC 95, the last Championship to be held in the UK.

To keep up with demand, William Hill are offering in play betting on all five of the main card fights in UFC 120. This is the first time that five fights will be available for in play and Hills are expecting this to heavily supplement takings, which are up by almost 50% already from UFC 119.

For additional information about UFC betting, visit William Hill

"UFC is proving phenomenally popular with punters, it is our fastest growing market - and we are meeting their demands by allowing them to bet in play. If this proves successful, in play betting could well become a permanent fixture in our UFC coverage," said Hill's spokesman Joe Crilly.

The headline act is Manchester's Michael Bispeng taking on Yoshihiro Akiyama, for which the Brit is a 2/5 shot to win. His Japanese opponent is priced at 7/4 to win. The bout is 8/11 to go the distance and Even money to end early.

Hills are offering three enhanced price fourfolds for UFC 120. For Broughton, Kongo, Bispeng and Warburton to all win is offered at 12/1 by Hills, while Hathaway, Hardy, Sass and Broughton all to win is priced at 6/1. 14/1 is the price for Cantwell, Fisher, Browne and Condit to all win their fights.

With 11 fights on the card, Bispeng vs. Akiyama is the 3/1 second favourite to win fight of the night, with Dan Hardy and Carlos Condit's Welterweight bout the 5/2 favourite.

The bout between Cheik Kongo and Travis Browne is 9/2 joint favourite with Hills to be the shortest fight of the night, along with James McSweeney against Fabio Maldonando.

William Hill UFC 120 Odds:

Bispeng/Akiyama: 2/5 Bispeng; 7/4 Akiyama

Method Of Result: 15/8 Bispeng By KO, TKO or DQ; 10/1 Bispeng by submission; 13/8 Bispeng by Decision; 6/1 Akitama by KO; TKO or DQ; 6/1 Akiyama By Submission; 4/1 Akiyamaby Decision

Fight To Go The Distance: 8/11 Yes; 1/1 No

UFC 120 - Fight Of The Night: 5/2 Hardy/Condit; 3/1 Bispeng/Akiyama; 13/2 Diabate/Gustafsson; 13/2 Kongo/Browne; 15/2 McSweeney/Malonado; 9/1 Hathaway/Pyle; 10/1 Wilks/Patrick; 12/1 Broughton/Querioz; 12/1 Cantwell/Nedkov; 14/1 Fisher/Warburton; 14/1 Sass/Holst

Bout Betting:
1/2 Fisher; 6/4 Warburton
4/11 Maldonado; 2/1 McSweeney
8/15 Sass; 11/8 Holst
8/15 Cantwell; 11/8 Nedkov
5/4 Broughton; 4/7 Quieroz
10/11 Diabate; 4/5 Gustafsson
8/15 Kongo; 11/8 Browne
4/9 Patrick; 13/8 Wilks
1/5 Hathaway; 10/3 Pyle
1/2 Hardy; 6/4 Condit

Shortest Fight Of The Night: 9/2 Kongo/Browne; 9/2 McSweeney; 11/2 Diabate/Gustafsson; 11/2 Broughton/Queiroz; 13/2 Cantwell/Nedkov; 8/1 Bispeng/Akiyama; 8/1 Hardy/Condit; 9/1 Wilks/Partrick; 9/1 Sass/Holst; 10/1 Hathaway/Pyle; 10/1 Fisher/Warburton

12/1 Broughton; Kongo; Warburton and Bispeng all to win
6/1 Hathaway; Hardy; Sass and Broughton to all win
14/1 Cantwell; Fisher; Browne and Condit all to win




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