Specials
John Lewis Betting Specials: Where Love Lives Tipped For Christmas Number One
After featuring in this year’s John Lewis advert, Where Love Lives is odds-on with William Hill to go to Number 1, while there’s a 5/1 chance that it is named as the Official Christmas Number 1.
Alison Limerick’s original version fades into Labrinth’s cover in John Lewis’ new advert and the leading bookmaker price either version at 4/9 to top the charts before Christmas, while there’s a 17% implied chance that either version remains there on the 25th December.
John Lewis’ Christmas advert is 2/1 to top Kantar’s list of Most Effective Christmas Ads of 2025.
John Lewis Christmas Advert 2025 Odds:
Punters can bet on a number of special bets relating to the 2025 John Lewis Christmas advert at William Hill and here is the current state of the market:
- ‘Where Love Lives’ To Reach UK Number 1 In UK Charts Before Xmas (Labrinth or Alison Limerick Version) – 4/9
- John Lewis Named Number 1 Christmas Ad In Kantar List Of Most Effective Christmas Ads 2025 – 2/1
- Labrinth To Perform Where Love Lives On Strictly In 2025 – 3/1
- ‘Where Love Lives’ To Be The Official Xmas Number 1 (Either Labrinth or Alison Limerick Version) – 5/1
Spokesperson for William Hill, Lee Phelps, said: “This year’s John Lewis Christmas advert tugs at the heart strings and is bound to make a big impression on viewers this festive season, so much so that we make it 2/1 to top Kantar’s list of 2025 Christmas adverts.
“The ad features both Alison Limerick’s original Where Love Lives and Labrinth’s cover, and either version is odds-on at 4/9 to reach the top of the charts in the run up to Christmas.
“Remaining there for Christmas Day itself may prove more of a challenge, but we go 5/1 that either version of the song is named the Official Christmas Number 1 2025.”
*Odds subject to change – prices accurate at the time of writing*
