William Hill and Anthony Joshua are taking to the silver screen.

Ahead of his upcoming New York bout, we’ll be launching a brand campaign. Our collaboration with the 29-year-old will raise some eyebrows, but it’s a partnership that fits like a glove.

The unified heavyweight champion of the world; a role model to many, humble and real, the people’s champion. Couple this with his social media influence, it makes him the perfect Brand Ambassador for William Hill to work with.

There will be teasers shared across Twitter, Snapchat and Instagram from Friday 19th April before the big release to whet the appetite, and begin to generate a buzz.   

Then the following day, on Saturday 20th April, we will hit the big screen, with the new Anthony Joshua brand campaign being shown in cinemas across the nation.

Before diving into their popcorn and watching the likes of John Wick, Rocketboy and Hellboy 2, cinema-goers will be shown the 60-second creative, watching Joshua stop the clock, reflect on his career successes and simply ‘enjoy the moment’.

Viewers get to see Joshua showing off some slick dance moves, choreographed by Cathy Ematchoua, who has previously worked with Christine and the Queens.

With Joshua being a prominent figure across the country, he will be popping up around the country in London, Manchester, Birmingham and Glasgow in strong eye-catching visual displays.

Ramping up the anticipation ahead of the fight will see AJ appearing on displays by the road, at Train stations and in bus shelters. These adverts will be bold and include a digital countdown until fight night.

Liam McKee, Head of Sponsorship at William Hill said: “Anthony Joshua is a sporting icon and instantly recognisable. When he appears on screen, people take notice. That’s what we’re hoping for here during this campaign. It’s exciting to venture into new places and to wider audiences, so having the opportunity to see this advert on the big screen across cinemas will be special.”


Check out the latest odds here.

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