With the new Premier League season now under way, it’s time to start thinking about which bets may pay off come the end of the campaign.

Whether you’re backing a team for the title or relegation, William Hill have a wide range of Premier League outright markets, and we’ve taken a look at some of the key ones below.

Premier League winner

Where else to start than with the race for the Premier League title? Liverpool may have won the league last season by a whopping 18 points, but this term they will have to make do with the second favourites tag at 9/4. Based on the Reds’ topsy-turvy opening day win against Leeds, they will need to step things up if they are to repeat last season’s feat.

Standing in their way as favourites are Manchester City at 4/5. City, who open their account against Wolves on Monday, have had the busier of transfer windows out of the two title rivals, which could count in their favour come May. But it’s Chelsea who have had the most successful transfer window of all, bringing in the likes of Timo Werner and Kai Havertz, to leave them next in line in the betting at 8/1, though it remains to be seen how quickly the new recruits can all gel together. Manchester United, meanwhile, follow at 14/1 after their impressive third-place finish last term.

Top goalscorer

The hunt for the Golden Boot has proved to be a thrilling one in recent seasons, with Jamie Vardy, Mohamed Salah, Pierre-Emerick Aubameyang and Sadio Mane all having got their hands on the prize over the past few years. Leading the race this term is Liverpool forward Salah, who is priced at 7/2 after his stunning start to the season with a hat-trick in the win against Leeds last weekend.

Also scoring on the opening day of the campaign was Aubameyang as Arsenal saw off Fulham, and having just signed a new contract with the Gunners, he will be keen to keep up his fine form of the past few months. The Arsenal skipper follows Salah at 4/1 and it could be his season. Elsewhere, the usual suspects follow in Harry Kane (13/2), Jamie Vardy (10/1) and Sergio Aguero (11/1), while Chelsea new boy Werner is also in the mix at 9/1.

Relegation

At the beginning of the season it’s usually custom to take a look at the relegation odds and spot the newly promoted teams sitting atop the betting market as favourites to go straight back down. But that’s certainly not the case with Championship winners Leeds this year, who are priced at 9/2 to go down, leaving nine teams ahead of them backed to be relegated. With Marcelo Bielsa at the helm, and based on their performance in their opening-day defeat to champions Liverpool at the weekend, it’s hard to disagree with that forecast.

The same cannot perhaps be said about fellow new boys Fulham and West Brom, who suffered opening day defeats to Arsenal and Leicester respectively at the weekend and will need to improve on those displays if they want to beat the odds and the drop. Favourites Fulham are priced at 4/6 to be relegated, with Slaven Bilic’s West Brom at 8/11. West Ham (2/1), Aston Villa (2/1) and Crystal Palace (11/4), among others, are also expected to be battling it out this season.

PFA Player of the Year

You have to go back some 12 years to find the last player to win the PFA Player of the Year two years on the bounce, with Cristiano Ronaldo claiming the prize in both 2006-07 and 2007-08. Having just got his hands on the award for the 2019-20 season, Kevin De Bruyne will be looking to repeat that trick come the end of this campaign. And as the 4/1 favourite, he’s fancied to do just that. If he can rack up another 20 Premier League assists and 13 goals this time around, it will be hard for anyone else to topple him.

His nearest challenger for the prize is Raheem Sterling, with his Manchester City team-mate priced at 8/1 to land the PFA Player of the Year award as he continues to grow in stature and importance to his club with each passing season. But after racking up eight goals and seven assists in just 14 league appearances for Manchester United last term, Bruno Fernandes could be the player to watch with a full season under his belt this year at 10/1. Salah and Kane, meanwhile, join Fernandes on 10/1 to win the gong.

Check out all the latest Premier League outright betting odds at William Hill