At William Hill, we’re constantly evolving to ensure the best possible betting experience for our customers and our latest football product upgrades bring faster performance, improved visibility, and smarter tools that put the power in your hands.
Whether you’re a casual punter or a seasoned bettor, these enhancements make it easier and more enjoyable to get in on the action. Here’s what’s new:
UX / UI Upgrades
We’ve completely rebuilt our football platform using faster, more responsive technology. These behind-the-scenes upgrades mean smoother navigation, quicker access to markets, and a seamless path from browsing to bet placement. You’ll spend less time clicking and more time betting.
Explore the improved experience now
In-Play Visibility
In-play betting on football is an ever-growing mechanic, and as its popularity increases we’re making constant changes to improve the experience. Finding live games has never been easier. We’ve boosted the visibility of in-play football fixtures across all major pages, helping you catch more live action in real time. If you’re on the homepage or deep-diving into competitions, in-play options are now front and centre.
Check out today’s in-play events
Bet Builder and Statistics
We know how important research is before placing a bet. That’s why we’ve improved access to both the Bet Builder and Match Statistics directly from the football homepage. Now, you can review team and player data, build your custom bets, and act with confidence – all in one place. Our stat packs are easy to access and easy to understand, helping you pick your Bet Builder selections.
Expanded Bet Builder Selections
We’ve expanded our Bet Builder selections from 8 to 12 markets, available across both football and NBA. That means even more flexibility to build the perfect multi-market bet that matches your strategy.
Start building your perfect bet
Bet Discovery
You’ll now find exciting new accumulator combinations highlighted across the site in key areas like the Homepage and Racing Home. Within football’s “For You” section, we’re showcasing tailored picks to help you discover smarter bets with ease.
Smarter Football Accas
Thanks to Opta-powered insights, we’re offering more accumulator options based on real player and team performance. These Accas cover player goals, match-winner markets, and more, giving your bets a data-driven edge.
Explore today’s football Accas
Enhanced Daily Match List
Our newly redesigned Daily Match List puts in-play action and upcoming fixtures into a modern, easy-to-browse layout. It’s built to help you act quickly and smartly as the game unfolds.
Before vs After:
Improved Competition Pages
We’ve introduced a revamped competition page that includes everything from live betting and stats to better navigation between Bet Builder and outright markets – all with a cleaner, more intuitive interface.
New Sorting and Filtering
Looking for a specific market? Our new sorting and filtering options make it easier to narrow down exactly what you want to bet on and find it with ease.
Expect more improvements in the coming weeks as we continue to refine the betting experience.
