Cheltenham Festival

How Many Bottles of Champagne are Served At Cheltenham?

17 hours ago

| BY Ben Chopping

Especially if you bet big and your horse makes good on their Gold Cup odds, it’s tough to evade the urge to buy a bottle of champagne and pop the top in celebration.

It’s almost tradition to get the champagne flowing after a big win, and in the VIP suites, the bubbles flow throughout the occasion.

So, with over 200,000 race fans in attendance, just how much champagne is popped at Cheltenham Festival?

Cheltenham Champagne Consumption

Among the many impressive Cheltenham Festival drinks statistics, the one for Cheltenham champagne consumption is among the most eye-catching – given its price per bottle and acquired taste.

Exact figures aren’t readily available, but outlets that have reported on champagne at Cheltenham Festival have put the figure of bottles purchased in the region of 14,000 to 20,000.

Being a celebratory booze, it makes sense that the purchases swing with the results. After all, if you string together a horse racing bet builder and it returns big time, you’re more likely to pop some bubbly than if you don’t win.

This makes Cheltenham Festivals that see the favourites win more of the races particularly good for selling champagne. In 2025, the favourites in the horse racing odds won nine of 28 races for a 32.1 win percentage.

Cheltenham Festival Alcohol Sales and Prices

Cheltenham Festival alcohol sales look set to rise in 2026. The racecourse has decided to cut the cost of pints to £7.50, down from £7.80, and have introduced a new option. Now, you can get prosecco as a bubbly alternative.

From the most expensive drink on the menu, the house champagne Cheltenham Festival offers, to the cheapest, here’s the full list of alcohol options at the 2026 event:

Bottle of House Champagne, £85.00
Bottle of Prosecco Extra Dry (Canal Grando), £46.00
Glass of House Red/White/Rosé Win, £10
Jameson Whiskey (one measure), £7.30
Captain Morgan Spiced Run (one measure), £7.00
Gordon’s Gin/Pink Gin (one measure), £7.00
Smirnoff (one measure), £7.00
Can of Doom Bar, £7.80
Pint of Aspall Cyder, £7.50
Pint of Pravha, £7.50
Pint of Guinness, £7.50

Any mixers that you may want to add will cost £2.90, while a cordial dash is £0.50. At £85 per bottle, across the reported range of sales, Cheltenham champagne consumption could net the event between £1.19 million and £1.7 million over the counter. Plus, thousands will turn to prosecco for those wins that don’t quite warrant champagne.