Sport
Logan Paul’s WWE Career, Social Media & Financial Assets
When it comes to capturing the public’s imagination, Logan Paul is a man for all seasons and a man for all reasons.
A social media titan, a pioneer of grabby online videos, a beverage entrepreneur, a professional wrestler with WWE and a Pokémon card collector extraordinaire, he may have the world’s most fun and engaging income streams.
He’s also a figure of public fascination, as evidence by the publicity when Paul stepped into the boxing ring.
While the exact net worth of Logan Paul is not officially known, according to Forbes magazine, he has an annual income of $10 million, which lands him 15th on the magazine’s list of top creators and ranking as the ninth highest paid YouTube star.
According to Parade magazine, which referenced a number from Celebrity Net Worth, Paul has an estimated net worth of $150 million.
Not bad for a guy who made his bones by goofing around on the Internet.
Big return on a Pokémon card and traveling with protection
When the idea was first raised for Logan Paul to sell his ultra-rare Pikachu Illustrator Pokémon card, through Goldin Auctions, headquartered in Runnemede, New Jersey, he told the owner Ken Goldin that he would not be arriving alone.
Referring to the card, for which he paid $5.275 million, Paul said, “I just gotta bring a security team to move it with me.”
He did not drop that line purely for effect. Beyond the original price that Paul paid for the rarity, it sold for even more, ultimately being auctioned off, through Goldin Auctions, to an undisclosed buyer for $16,492.000.
While some people would be joyfully flipping out over such a score, we get the impression that the eight-figure sale marked what was just another day in the big-bucks life of Logan Paul.
Suiting up and stepping into the WWE ring
While the WWE and Logan Paul did not push out the worth of his most recent WWE contract, signed this past January, his earlier deal with the wrestling league was said to be quite rich.
In 2023, it was estimated that Paul’s agreement at the time had him receiving $15 million over the course of three years.
Working his ascent up the wrestling ranks – having already boxed Floyd Mayweather to a draw, earning $250,000 and 10 percent of pay-per-view money – he became part of Paul Heyman and the Vision Faction in late 2025. Logan Paul drew attention by going after LA Knight and smashing the guy through the hood of an automobile.
In classic loudmouthed Logan Paul style (which is totally in sync with the WWE way), he announced, “I actually just signed my official long-term contract with the WWE … I’m officially a fulltimer now. All you people saying I’m a part-timer can shut your mouths.”
The social-media play
While many of us post videos to YouTube and try to get our friends to follow us on Instagram, Logan Paul does things a little bit differently. He has 23.6 million followers on YouTube, which yields hefty returns on his videos.
People tune in to watch him doing wild and interesting things. He’ll fly to the Super Bowl on his jet, road-test brand-new AR glasses while hanging out with Mark Zuckerberg, make giant bets on the big football game (he took Seattle and it paid handsomely), show off his mega investments and do a $57,000 Pokémon card give-away with Mr. Beast at his side.
Who doesn’t want to get an eyeful of this stuff? Millions of fans watch Logan Paul and his big-budget hijinks. And it pays beaucoop bucks. On a Top FaZe Clan video, Paul said that in 2017, he had three days in a row when the channel brough in some $1 million per day.
And there are even more viewers now than there were in 2017.
As he stated in a video, “I got only two speeds, on and off. I’m only off when I’m sleeping. Even then, I’m sometimes on … Aaaargh, I want to be humble but it’s so hard.”
Always thirsty for more…
In 2022, Logan Paul partnered with the British rapper and boxer KSI to launch Prime Hydration, an energy drink that comes with and without caffeine. The latter version might help explain where Logan Paul gets his go, go, go intensity from.
Donald Trump, on the other hand, was photographed drinking the non-caffeine version.
The drink-brand has had its ups (including the billionth bottle being sold in just two years) and downs – there were allegations of creating artificial demand, questions from an American politician and investigation by the FDA, accusations of marketing a high-caffeine drink to kids – but that has not stopped Paul and KSI.
The drink is still out there and still being pushed hard by Logan Paul. How much he will ultimately make from the beverage has yet to be proven.
The multi-million-dollar house
Thanks to a life of major moves and stunning returns (at least most of the time), there is little doubt that Logan Paul is living large. Last September, on his X account, he posted a photo of himself standing in front of his $32.5 million home, recently purchased, in Puerto Rico.
The cherry on top? A helicopter landing on the roof. No doubt – figuratively and literally – Paul is poised for yet another liftoff.
