Bet Boost from William Hill gives you the opportunity to choose which football and horse racing odds you want to enhance.

Customers can boost the odds of their choosing on one horse racing single, or a football accumulator of three selections or more, every single day of the week.

For those rare occasions when there’s no special offer on the horse racing single or football acca you like the look of, or basically any occasions you fancy a bet at preferential odds, Bet Boost is your buddy.

Whether you’re a longshot lover or favourites fan, Bet Boost places the power to big up the odds with you.

Flabbergasted that course specialist at Cheltenham is 25/1 even though they’re 13lbs below their last winning handicap mark? Use your daily boost to make the price more awesome still.

Premier League big boys all playing at home and you can’t see them beaten in a month of Mondays? Deploy your boost to enhance your odds and that fivefold accumulator nets you more dough when they deliver.

Bet Boosting on ITV Racing days

You’re probably thinking: how on earth do I decide which bet to boost?

Fair point reader, fair point.

In recognition of William Hill’s partnership with ITV Racing, we’re giving you one Bet Boost to use on each and every contest screened live on ITV.

Bet Boost

Boost Your Acca – one bet boost available on any acca of 3+ selections

Download the William Hill sports betting app

Ready? Here’s how to Bet Boost

Whether it’s via spreadsheet, séance, crystal ball, or horse whispering. How you come to your selections is up to you, but once you’re ready, add your racing single or football accumulator to the betslip.

If you’ve not already used your boost for the day, then you’ll see blue text surrounded by a yellow background telling you just how much your bet could be boosted.

Hit the Bet Boost button and then back your selection to get on at your boosted odds.

From Flash Odds to Enhanced Odds, #YourOdds to 2Clear and High5, there’s already a titanic array of opportunities to profit from pumped-up prices or bigger returns on your fancies at Visit our promotions page for all the terms and conditions.

Terms & Conditions

Boosting the odds:

Choose your selection(s) and look out for the Bet Boost icon “Boost” to get bigger odds on your favourite markets.

The bigger the price, the bigger the boost.

To use your Bet boost, add your selection(s) to the bet slip and enter your stake as usual.

Tap the Bet Boost on the selection or bet you want to increase. You will notice the new bigger odds.

Then you can place your bet at the BOOSTED price.