Promotions
William Hill Gold Weekend
Friday, October 17 sees the latest iteration of a blockbuster promotion from William Hill. Gold Weekend features a catalogue of promotions across the William Hill website and app.
This promotion will be active from 08:00 (UK time) on Friday 17th October 2025 until 23:59 (UK time) on Sunday 19th October 2025. All offers will be labelled with the ‘Gold Weekend’ tag to show any markets, offers, and promotions that are part of the weekend.
All of these tags will be removed by Monday.
Notably, the way Gold Weekend is shown varies between online and William Hill’s betting shops. The eye-catching Gold Weekend tag is shown on the website and app to signify Gold Weekend offers.
In shops, customers with a PLUS tag will need to log into a sports betting terminal or smart hub to see Gold Weekend offers. The Gold Weekend promotions may vary between online and in-person bettors.
Offers Available
Keep your eyes peeled for Gold Weekend offers, ranging from Epic Boosts and free bets to unique markets and other specials.
This comes at an opportune time for sports bettors with the Premier League returning after the international break, a packed racing schedule, Week 7 of the NFL season, and the United States Grand Prix.
Get ready for sky-high odds, and the chance to land some free bets throughout the weekend. As the nights draw in and the weather gets yet gloomier, it’s the perfect time to settle down in front of the TV and absorb a belting weekend of sport.
What Does Gold Weekend Mean?
Gold Weekend is a blanket term for the wide-ranging promotions offered by William Hill this weekend. All offers that are part of Gold Weekend can be identified by the tag – these deals won’t be around for long, so make sure to snap them up between Friday morning and Sunday night.
The exact offers associated with Gold Weekend aren’t revealed until the promotion kicks off at 8am on Friday. More offers will go live during the weekend, so it’s worth keeping a look out for any Gold Weekend tags appearing on your favourite sports.
