William Hill are kicking off the New Year by taking the wrapping off a brand new big-match online offer of scarcely-believable generosity – we’re calling it Golden Goal.

You’ve probably heard of the relatively short-lived era of the golden goal in professional football, where, when a match went to extra time, the playground concept of next-goal-wins came into play.

It decided successive European Championships in 1996 and 2000, with Oliver Bierhoff and David Trezeguet netting instant winners for Germany and France respectively, as well as everything from World Cup quarter-finals to Football League Trophy showpieces before it was abolished in 2004.

Well, Golden Goal from William Hill knocks the spots off the now-defunct adaptation to the hallowed ‘Laws of the Game’ and it does it like this.

Check out the full Golden Goal offer terms and conditions here.

Golden Goal offer

Golden goal adds an extra dimension to match betting on the biggest games

The Golden Goal offer from William Hill: in a nutshell

If the team you bet on online scores first in a match where the Golden Goal promotion is running, we’ll still pay you out as a winner up to £50 in cash even if they go on to draw or lose the match in 90 minutes.

The Golden Goal offer is reserved for the week’s blockbuster games so check out williamhill.com or the William Hill promotions page to find out when the next Golden Goal game is kicking off.

How to bet on Golden Goal offer matches with William Hill

You’ll need to have a William Hill account to take advantage of the Golden Goal offer. If you aren’t already a William Hill account holder, sign up using the promo code C30 and get three £10/€10 free bets when you stake £10/€10 on a bet at odds of 1/2 or greater.

Once you’ve signed up, or if you already have an account, follow these steps:

  • Check the match you’re betting on qualifies for the Golden Goal offer.
  • Place your first single bet on the ‘90 minutes’ market – only your first bet on this market will qualify for the Golden Goal offer.
  • If the team that scores first wins the match, your bet will be settled as normal. If you backed the team that scored first and they failed to win the match in 90 minutes, your Golden Goal offer winnings will be settled in cash, up to a maximum value of £50.

Click here to create a William Hill account; we’re offering new customers £30 in free bets when you bet £10 on any of this week’s action.