It’s everybody’s favourite time of the year…the new football season is just around the corner!

It’s that time when anything feels possible…no matter who you support.

Whether it’s the title, a cup run or avoiding relegation that you’re hoping for, here at William Hill we’ve got new products and promotions to enhance your experience.

Acca Freedom

Placing an Acca on a Saturday afternoon just got better with Acca Freedom. It lets you play your Acca your way.

Boost the odds of trebles and above or insure your bet against one result from five or more selections and get your money back as a free bet up to £20.

Scratch of the Day

For a brand-new season, we have a brand-new version of Scratch of the Day. You can now play it every day!

You can win prizes throughout the season – including free bets, Bet Boosts, in-play offers, exclusive markets and sweepstakes.

All you’ve got to do is scratch off the icons to reveal three matching symbols. And we’ve introduced a bonus prize option for the chance of winning twice.


Premier League Countdown

To celebrate the Premier League’s return, we’ll release offers in the build-up to the opening day. The Premier League Countdown will offer a daily enhanced market from 09:00 to midnight.


Build YourOdds

Build #YourOdds returns for the new season, and will be available on all major matches. Build your own single-match accumulator – featuring goals, corners, cards and shots on target.


Super Odds

As well as Enhanced Odds, we’ll also have Super Odds on offer too. We’ll push a price out even further for a super-enhanced treble on three teams to win on Saturdays.

Improved customer experience

Last but not least, we’ve also improved the onsite experience for our customers. We’ve got a brand-new bet slip to ensure customers have access to a host of exciting new features.


‘Bet £10, Get £5’ Free Bet Offer – Shop Exclusive

We’re getting the first day of the new season off to a flyer with a fantastic free bet offer. We know you love an Acca, so we’re giving customers who stake £10+ on a 5+ football Acca (Fri 11th to Sun 13th) a £5 free bet. You can place your qualifying bet over the counter or on our Sports Betting Terminals. Look out for more fantastic Bet & Get offers throughout the season.

18+ Terms apply on your Acca

Check out all the latest football betting odds at William Hill