Strawberries And Cream at Wimbledon: History, Cost, Numbers Sold & More

Strawberries and cream at Wimbledon might be the most well-known food pairing at a British sporting event. A venue and championships shrouded in history and tradition has a unique association with a distinctly British fruit.

Knowing about the history of strawberries and cream won’t influence your Wimbledon betting picks, and it’s not part of the daily diet for the betting favourites in their respective draws, but it’s a topic fans are bound to hear a lot about each year.

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Wimbledon takes pride in its past and in standing out against other long-standing sporting institutions. Even their most-eaten snack is a far cry from a pie on a football concourse or hot dog at a ballgame.

Why Do People Have Strawberries and Cream at Wimbledon?

The combination of strawberries and cream goes back to the aristocracy in Tudor times. The association with Wimbledon began in the tournament’s early days in the 19th century, however, with spectators quickly developing a taste for the fruit while they watched players compete on the grass courts.

It helps that strawberry season aligns with Wimbledon’s slot in the sporting calendar, of course. In the late 1880s, strawberries were a brief luxury in the summer months, rather than the year-round fruit they have become in the age of refrigeration.

Accessibility, taste, and popularity are the main reasons for strawberries and cream becoming synonymous with Wimbledon.

How Much Do Strawberries and Cream Cost at Wimbledon?

A portion of strawberries and cream at Wimbledon will increase to £2.70 for the 2025 tournament. This is the first price increase since 2010 when they cost £2.50.

According to regular Wimbledon visitors, each portion contains 10 strawberries.

How Many Portions Of Strawberries And Cream Are Sold?

According to Sky Sports, around 140,000 portions of strawberries and cream are sold per year. The price increase will net the All England Club an extra £28,000 before the Wimbledon Championships come to an end on 13th July.

Over 1.9 million strawberries (38.4 tonnes) are consumed at Wimbledon each year along with 7,000 litres of cream.

Pimms at Wimbledon

Pimms is also a timeless Wimbledon tradition. A glass of Pimms in a reusable cup cost £11.95 at Wimbledon in 2024, according to tabloid reporting.

In 2023, over 330,000 Pimms were sold during the Wimbledon fortnight and that number is expected to be surpassed in 2025 – especially with hot weather expected in the United Kingdom over the next few weeks.