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Big Brother 2025 Odds: Cameron Kinch Ploughs Into Favouritism

Somerset farmer Cameron Kinch has surged to the top of the Big Brother 2025 betting market, after his odds were slashed from 12/1 into 9/2 with William Hill.
Kinch now leads the outright market ahead of composer Richard Storry, who has been the biggest mover in recent days – shortening dramatically into 11/2 from 20/1.
At the same time, personal trainer Zelah Glasson has drifted to 6/1 from 7/2 after being nominated for eviction.
Behind the front three, content creator Elsa Rae (13/2) and Zumba instructor Sam Ashby (8/1) remain in contention, while Jenny Baird and Cameron Barnes are both available at 10/1.
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Big Brother Betting Odds 2025:
Here are the latest William Hill odds to win Big Brother 2025:
- Cameron Kinch – 9/2
- Richard Storry – 11/2
- Zelah Glasson – 6/1
- Elsa Rae – 13/2
- Sam Ashby – 8/1
- Jenny Baird – 10/1
- Cameron Barnes – 10/1
- Gani Khan – 12/1
- Tate Reynolds – 12/1
- Teja Dalphy – 14/1
- George Gilbert – 16/1
- Marcus John – 16/1
- Nancy Nocerino – 20/1
- Caroline Monk – 20/1
- Feyisola Akintoye – 20/1
Odds accurate at time of writing.
William Hill spokesperson Lee Phelps said: “We’ve seen a dramatic shift in the outright market to win Big Brother 2025, and Somerset farmer Cameron Kinch is now ploughing a lone furrow at the head of the betting, having been cut to 9/2 from 12/1.
“A late arrival to the house, composer Richard Storry has been the biggest springer in the market, crashing into 11/2 from 20/1.
“By contrast, personal trainer Zelah Glasson has eased to 6/1 from 7/2 after landing on the chopping block at this early stage.”
Big Brother betting markets often move quickly in reaction to events inside the house, with nominations, clashes, and fan perception all playing a key role. Cameron Kinch’s rapid rise to the top of the outright is a reminder of how quickly public support can translate into shorter prices, particularly when a contestant resonates with viewers.
Storry’s latest development has added further intrigue, with new housemates often benefiting from a fresh burst of attention. Conversely, Zelah Glasson’s drift shows how nomination storylines can dent momentum even for popular contestants.
With weeks still to go, the odds are likely to continue shifting as individuals start to develop friendships and rivalries, and public opinion hardens. Punters will be watching closely to see whether Kinch can maintain his early lead, or if another housemate will surge to the front as the drama unfolds.
There’s a feeling of anticipation that this is only one of the first big changes in the betting market for Big Brother 2025, and that there’s a high likelihood that we could see a lot more dramatic movements in the market as the contestant’s true motives and storylines start to unfold to the public.
If you’re a fan of showbiz, you might want to have a look at our latest update in the betting for I’m A Celeb: All Stars.