Champion Jockey Joins The Team
Champion signing for William Hill as AP McCoy joins team!
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16-time Champion National Hunt Jockey AP McCoy has signed with leading bookmakers William Hill as their face of the National Hunt season.
The reigning BBC Sports Personality of the Year will work alongside the betting giants on a number of projects, in addition to broadcasting his thoughts in weekly podcasts, live interviews on-course at all the major Jumps meetings, and fronting William Hill's successful ‘Jumps' competition which launches this weekend.
The deal also includes exclusive betting industry image rights for William Hill, in addition to AP's personal thoughts during the build-up to the Cheltenham Festival.
Kate Miller, spokeswoman for William Hill, said: ‘'We're delighted to have made the undisputed top signing in National Hunt Racing. AP's outstanding achievements in the sport, and his profile as a winner of the BBC Sports Personality award make him the apple of punters' eyes, and we hope his presence in our betting shops and online will attract even more fans to racing.''