Every week fans flock in their thousands to see their beloved team in the flesh. But, of course, not every fan is able to attend the latest fixture, or any for that matter.

With followers of the English Premier League now residing all over the world, TV coverage can now be viewed in 188 countries, with a staggering global reach of 3.2bn. 37 different teams have been part of the English Premier League since 2010, but only seven of them spent the entirety of the last decade in the top flight. Manchester City has been the dominant force, winning an astonishing 251 of 381 games.

But, just as the battles raged on the pitch this last decade; with 3,802 games played, 10,461 points earned, 10,392 goals scored and more than £10bn spent on players, another was being keenly contested off it. This battle continues to be fought right up and down the UK, and, equally ferociously in every time zone on earth.

Winning new fans and retaining existing ones now headlines many boardroom agenda. True Colours Of Football accurately gauges the online popularity of the English Premier League’s elite; in hundreds of towns and cities across the UK, as well as 250 countries around the world. What are the True Colours Of Football?