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Kilmarnock v Celtic: 7/4 BTTS & Celtic To Win with Champions Strong Favourites Again

32 minutes ago

William Hill News tipster @Footy_Tipster previews Sunday’s William Hill Premiership action between Kilmarnock and Celtic.

Our Prediction: Both Teams To Score & Celtic To Win (7/4), Kilmarnock 1-2 Celtic (13/2)

Rugby Park sets the stage on Sunday as Kilmarnock look to steady themselves after a shaky start, while champions Celtic arrive aiming to build on their opening‑day win and keep their title defence moving in the right direction

Now, let’s take a closer look at some William Hill Premiership odds and betting angles for Sunday’s fixture:

Kilmarnock v Celtic – Sunday, 1.30pm

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  • Kilmarnock head into the weekend already feeling a bit of pressure after a couple of tough seasons, finishing ninth and then tenth, and spending most of last year looking over their shoulder. A 4-3 defeat to St Johnstone on the opening weekend hasn’t helped ease any nerves, and there’s a real concern that this campaign could follow a similar pattern.
  • That loss also means Killie are at risk of another slow start: if they fail to win here, it’ll be the 13th time in their last 16 top‑flight seasons that they’ve gone without a victory in either of their first two matches — not the kind of trend any club wants hanging over them.
  • Ending their poor run against Celtic is a huge ask. Killie have lost their last eight meetings with the champions in all competitions, their longest streak since a 16‑game run between 2003 and 2007. They’re 11/2 with William Hill to finally break that sequence and take all three points.

  • Celtic, meanwhile, lifted their 56th Scottish top‑flight title on the final day last season after a tense showdown with Hearts, and despite failing to win any of their four pre‑season friendlies, they got the job done when it mattered — beating Dundee 1-0 on Monday night to start their title defence in solid fashion.
  • The Hoops have now won eight straight Premiership matches since a 2-0 defeat at Dundee United in March. Their last longer winning run came under Brendan Rodgers between April and October 2024, when they put together 13 victories on the bounce.
  • With that momentum behind them and a dominant record in this fixture, Celtic will be confident of making it back‑to‑back wins to open the new campaign. William Hill have the champions as clear odds‑on favourites at 4/11 to take the points.

*All odds subject to change – prices accurate at the time of writing*


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