William Hill have thrown open the doors of their very own ultimate football pub, The William Hill Arms, which will be screening all England’s matches at the 2018 World Cup in St Paul’s, London.

In 1946, George Orwell sketched out the blueprints for his fictitious and oft-namechecked dream drinker ‘The Moon Under Water’, but that was long before watching the football down the pub became part of the patchwork of being a sports fan.

Fortuitously, William Hill have updated his vision just in time for the 2018 World Cup.

In lieu of Orwell’s barmaids that know everyone’s name, there’s ‘Big’ Sam Allardyce in the guise of publican, pulling pints for your refreshment.

Sam Allardyce at the William Hill Arms

Big Sam will on hand to dispense beverage beverages and wisdom gleaned from a lifetime in the beautiful game.

At the William Hill arms, there will be nothing short of a cornucopia of TVs to ensure that you won’t even miss a pixel of the association soccer action when you’re relieving yourself in the lavatories.

Along with the former England manager, Emilie Heskey, Owen Hargreaves and Robbie Savage will be providing insightful half-time analysis of the games, in situ.

It’s hard to imagine a dire game gracing the screens of such a sportsfans’ Shangri-la, but should you get bored of the footballing fare, why not pause for a game of pool or darts against a world champion?

William Hill PDC World Darts Champion for 2018, Rob ‘Voltage’ Crosse will be on hand for a cheeky game of arrows, while World Snooker Champion Mark Williams is going to be about to school you on the pool table.

You needn’t worry about any World Cup warriors giving you any hassle either. Not with former British and Commonwealth Heavyweight champion Dereck Chisora on the door.

What better atmosphere in which to place your pick of the myriad World Cup wagers on offer at William Hill?

How do I get my seat at the William Hill arms?

Follow @William Hill on Twitter for information on how to grab your throne within the capital’s ultimate World Cup 2018 boozer. There will be separate competitions running for each of England’s games at the tournament.