William Hill becomes official betting partner to the SPL
William Hill has further highlighted its commitment to Scottish football by becoming the Clydesdale Bank SPL's first ever official betting partner.
The move comes as a big boost to the SPL and William Hill as the key names in both Scottish football and bookmaking can now become synonymous with one another.
While Hills has long since been recognised as the unofficial bookmaker of Scotland, only now can we boast how seriously we view our customers and sport north of the border.
It seems only fitting that Britain's longest established bookmaker can add its weight to the glorious history and tradition of one of Europe's most respected leagues.
For betting fans the move means even more though with William Hill offering the most complete coverage of the SPL around.
We have over 100 pre-match betting markets available on every SPL match whether it's an Old Firm title decider or a mid-winter match-up in Inverness.
Not only do we have hundreds of pre-match opportunities, fans can also bet on the very latest action in-play thanks to our Live In-Play service that offers live prices from the first to the ninetieth minute of all 228 SPL games this season.
It's the type of service that guarantees every game is as important as the next.
William Hill Operations Controller in Scotland, Brian McColgan, commented, "William Hill are delighted to become the SPL's first official betting partner.
'As Scotland's major bookmaker, and the industry's longest established and most innovative company, we are keen to emphasise our commitment to promoting and supporting Scottish football through our 300+ branches in Scotland and via our online presence, which has a worldwide following
'Together we can raise and enhance the profile of Scottish football."