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Stuart Dalgleish 9th Jun 2014 - 21:08

William Hill - World Cup Stats and Facts

The 2014 World Cup is set to become the biggest sporting event in history with William Hill predicting over £200m from over 17m bets staked with them alone.
The World Cup final is expected to attract over £11.5m worth of bets making it the single most bet on match in the history of football betting. At the last World Cup in South Africa 2010, the company took over £104.5m in stakes from over 7.5m bets, with £6.25m staked on the final alone.
Biggest Betting Day Of World Cup: The 28th June, the first day of the knock out stages, is expected to be the busiest day of the World Cup when nearly 2m bets are predicted to be placed with Britain's biggest bookmaker.
World Cup Final vs Champions League: Bets per minute is expected to peak at 7237 on the day of the World Cup Final - 93% more than the 2013 Champions League final.
Patriotic Punt: Betting activity could nearly double on days when England are playing.

Brazil are the 3/1 favourite to take home the trophy on home soil and the nation agrees. They are the most popular selection to win the World Cup with nearly a third of every pound staked being on the home nation. Germany are the second most popular selection with 14.07% and Spain complete the top three with 13.23% of all stakes but punters had better beware, as no Non-South American side has ever lifted the trophy in South America.
The Nation Expects Or Do They?
As of May 20th England have attracted just 14.12% of stakes and at 25/1 are the biggest price they have ever been. Back when they won it in 1966, they were 4/1 second favourites.
During England's qualifying campaign for the World Cup, a total of 62,196 bets were placed on the first goalscorer market with Wayne Rooney the subject of just under 15% of them. Daniel Sturridge was the subject of 8.9% just ahead of Frank Lampard with 8.7%.
Daniel Sturridge is the best backed England player in the top World Cup scorer market with 2.7% of every pound placed on the market for him. He is a long way behind the market leader however, with Lionel Messi attracting 21%.


The World Cup in Brazil will be a "Digital World Cup" with more bets placed online and via mobile devices, overtaking retail. With more exciting ways to bet, including In-Play stakes and 90 minute markets, mobile is vast becoming the betting platform of choice and has seen astronomical growth. In the three years, since the start of the 2011/2012 football season, mobile betting has grown by 426%.
With William Hill, punters can bet via its dedicated app for iOS and Android devices or its mobile optimised website. Its four star rated iOS app has been downloaded over 1.8m times and is set to breach the 2 million barrier during or just before the World Cup - it will be the first betting app to do so.

William Hill is an Official England Team Supporter and betting partner of the FA Cup. That is in addition to being the title sponsor of the Scottish Cup. Football is in our blood and that is reflected in the sponsorships we seek to be involved in.

Football is at the heart of William Hill - aside from being an Official England Football Team support, William Hill sponsors the Scottish Cup, are an official partner of the FA Cup, and Official Betting Partner of the Scottish Premiership & Scottish National Team. William Hill has been offering bets on football since 1939, when the company made a turnover of £6.92½ on its very first football coupon.
When England won the World Cup in 1966, William Hill made them 4/1 second favourites to do so behind Brazil at 2/1 and ahead of Germany at 6/1.
William Hill made history back in 1986 when paying out on two results in Maradona's infamous ‘Hand of God' settling customers as winner for both the official 2-1 result and the moral 1-1 score line!
William Hill was one of the first bookmakers to set up online when williamhill.com was launched in time for the 1998 World Cup in France.
Odds for previous tournaments:

England 1966: 2/1 Brazil; 4/1 England; 7/1 Italy; 9/1 Argentina; 10/1 West Germany; 11/1 Russia; 22/1 Hungary; 22/1 Portugal; 25/1 Spain; 33/1 France; 40/1 Uruguay; 66/1 Bugaria; 66/1 Chile; 100/1 North Korea; 150/1 Switzerland; 200/1 Mexico

Mexico 1986: 11/4 Brazil; 4/1 Argentina; 9/1 France; 12/1 Italy; 12/1 England; 14/1 Denmark; 14/1 West Germany; 25/1 USSR

Italy 1990: 3/1 Italy; 7/2 Netherlands; 4/1 Brazil; 6/1 West Germany; 10/1 England; 11/1 Argentina; 16/1 Spain; 20/1 Soviet Union; 33/1 Yugoslavia; 33/1 Uruguay; 40/1 Czechoslovakia; 50/1 Republic of Ireland; Belgium; 50/1 Romania; 50/1 Sweden; 66/1 BAR

USA 94: 2/1 Brazil; 4/1 Germany; 7/1 Argentina; 8/1 Italy; 9/1 Colombia; 9/1 Holland; 16/1 Republic of Ireland; 20/1 Belgium; 20/1 Romania; 28/1 Spain; 40/1 Sweden; 50/1 Bulgaria; 66/1 Switzerland; 80/1 Cameroon; 80/1 Russia; 100/1 USA; 100/1 Bolivia; 125/1 Mexico; 150/1 South Korea; 150/1 Greece; 250/1 Morocco; 500/1 Saudi Arabia

France 98: 11/4 Brazil; 6/1 Argentina; 6/1 France; 8/1 Holland; 8/1 Italy; 8/1 Germany; 9/1 England; 12/1 Spain; 25/1 Yugoslavia; 40/1 Nigeria; 50/1 Croatia; 50/1 Norway; 50/1 Romania; 66/1 Chile; 80/1 Colombia; 80/1 Denmark;' 100/1 Belgium; 100/1 Bulgaria; 100/1 Paraguay; 150/1 Austria; ; 150/1 Cameroon; 150/1 Mexico; 150/1 S. Africa; 150/1 Scotland; 150/1 USA: 150/1 Morocco; 250/1 Japan; 400/1 Jamaica; 400/1 Saudi Arabia; 400/1 South Korea; 400/1 Tunisia; 500/1 Iran

Japan and S Korea 2002: 3/1 France; 4/1 Argentina; 9/2 Brazil; 9/2 Italy; 13/2 Spain; 12/1 England; 14/1 Portugal; 16/1 Germany; 22/1 Cameroon; 40/1 Nigeria; 50/1 Russia; 66/1 Sweden; 80/1 Croatia; 80/1 Japan; 80/1 Paraguay; 80/1 Poland; 80/1 Turjkey; 100/1 Belgium; 100/1 Belgium; 100/1 Denmark; 100/1 Republic of Ireland; 100/1 Uruguay; 150/1 Senegal; 150/1 Ecuador; 150/1 Mexico; 150/1 South Korea; 250/1 Slovenia; 300/1 USA; 400/1 Costa Rica; 400/1 South Africa; 500/1 Tunisia; 750/1 China; 750/1 S Arabia

South Africa 2010: 4/1 Spain; 9/2 Brazil; 13/2 Argentina; 8/1 England; 10/1 Holland; 14/1 Germany; 16/1 Italy; 18/1 France; 25/1 Portugal; 40/1 Ivory Coast; 66/1 Serbia; 66/1 Chile; 80/1 USA; 100/1 Mexico; 100/1 Paraguay; 100/1 Cameroon; 100/1 Uruguay; 100/1 Ghana; 125/1 Nigeria; 150/1 Denmark; 150/1 South Africa; 150/1 Australia; 200/1 Greece; 250/1 Switzerland; 250/1 S Korea; 400/1 Slovakia; 400/1 Japan; 400/1 Slovenia; 500/1 Algeria; 1000/1 Honduras; 2000/1 N Korea; 2000/1 New Zealand

Most popular selections
Country Stakes
England 14.12%
Belgium 10.65%
Brazil 10.54%
Spain 9.83%
Argentina 9.51%

Least popular selections
Country Stakes
Australia 0.19%
South Korea 0.17%
Ecuador 0.14%
Iran 0.11%
Algeria 0.03%

Best backed scorer
Player Stakes
Aguero 14.7%
Neymar 13.2%
Messi 12.1%
Lukaku 12.0%
Ronaldo 8.6%
Fred 5.1%
Sturridge 3.9%

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