Rose knows how to get the sweet smell of success
Justin Rose could easily have been forgiven for curling up into a little ball and wanting the ground to swallow him after horrendously throwing away a three shot lead on the final day of the Travelers Championship.
The previously underachieving Englishman didn't react like most people though.
He cleared his mind, got back to the mechanics that served him so well up until that fateful Sunday and blew away the opposition at his very next attempt.
Rose wrapped up a one shot victory over Ryan Moore at this week's AT&T National and in the process proved he's currently the form player of world golf by winning his second PGA Tour event in his last three tries.
Again, the final day may not have been pretty as he saw his four shot cushion trimmed to just one by the end of proceedings but the monkey that could have ripped his season to shreds was removed and now who knows how much more he can achieve.
Certainly we know his next aim though and that's tearing up St Andrews at the 139th edition of the Open Championship.
It's a tournament that holds a significant amount of importance for Rose after he announced his arrival on to the world stage, as an amateur, way back in 1998 at the event.
His tied 4th place finish, achieved as a fresh faced seventeen year old, signalled him out as the future of golf on our fair shores yet it's taken 12 years for him to finally start realising his full potential.
This year though he can head to Scotland with the knowledge that in recent weeks he's made the game look easy and also made stars such as Tiger Woods and Jim Furyk look old and tired.
It's a far cry from just a week ago where three days of glorious golf were wrecked by a collapse that bared remarkable similarities to that of Dustin Johnson's at the US Open at Pebble Beach.
The big difference between the players...Rose responded with a brilliant win, Johnson appears to be on the cusp of anonymity after failing to make the cut at the AT&T on a course that was tailor made for his big hitting game.
The comparison isn't arbitrary if you're wondering why Johnson's name has been mentioned, it's down to the long length of St Andrews not necessarily playing into the hands of the men with the big woods even if the betting suggests otherwise.
And here's where we come on to Tiger and his wayward woods.
Woods is the 2/1 favourite for the Open Championship and if anybody can find a reason for his favouritism let alone such a short price then I'd like to know what it is.
Since his latest return he's played maybe one really Tiger-ish round - the third round of the US Open - the rest have been instantly forgettable and nothing screams out that he's ready to erupt in Scotland.
His recent 46th place in the AT&T National said it all as he started the week looking like a strong contender but finished looking exactly like his position hinted at - one of the chasing pack.
But then this isn't about Woods, this is about Rose and despite being trimmed in from 66/1 to 20/1 within the space of a month he still gives punters massive value.
I'm sure somebody else will thrust themselves into contention over the coming week but until that happens it's the classy 29-year-old who'll be garnering all the attention in the race for the Claret Jug.