X Factor: Again Proves The Saturday Night Specials!
Janet Devlin is the early favourite to win the X Factor with bookies William Hill, who have already been forced to trim her price from 7/1 to 5/1. Other contestants from the first night that are in with a chance include Frankie at 33/1 and Roxy Yarnold at 40/1. Hills think the new line-up were impressive and have trimmed Kelly Rowland to 2/1 to be winning judge.
"The new judges were a great success and I am sure that they have kept a few up their sleeve but Janet was a great start and it bodes well for the series," said Hill's spokesman Rupert Adams.
X Factor: 5/1 Janet Devlin, 33/1 Kitty Brucknell, 33/1 Frankie Cocozza, 40/1 Roxy Yarnold, 50/1 Heshima Thompson, 50/1 SOS Status, 100/1 Goldie Cheung
8/1 Simon Cowell to replace any judge
Winning Manager: 7/4 Gary Barlow, 2/1 Kelly Rowland, 3/1 Louis Walsh, 4/1 Tulisa Contostavios
William Hill X Factor Facts:
2010 Hills biggest bet was £6,000 on Matt Cardle
William Hill Turnover For The X factor 2010 was well exceeded £2,000,000
Average bet in 2010 was £12.38 up from £8.32
Betting has increased by approx 26 fold compared to the first series
X-Factor is one of only 4 markets where women out spend men