World Cup Songs: Dizzee and Corden battle Robbie and Brand
As the excitement builds with each World Cup, the number of football-related singles released just keeps increasing, and 2010 is no different, say William Hill and HMV.
Over the next few days and weeks a host of songs - some iconic and anthemic, many downright naff and cheesy but all totally enthusiastic and heartfelt in their support of Team England, will be released via download and on CD single in the elusive search of a chart-topping No.1 hit.
The UK's leading bookies William Hill and music retailer HMV have teamed up to predict the songs that are likely to flop and those which will make it past the group stages and knock out rounds in pursuit of England-related charts glory.
This year it's likely we're going to have a straight chart battle between Dizzee Rascal and James Corden on one side, who have teamed up to record the charity single Shout For England, and a reworking of the classic 3 Lions on the other with Robbie Williams and Russell Brand joining original performers Baddiel & Skinner for a 2010 remix. Both songs have loads going for them: Shout For England is also backed by Simon Cowell, and was performed during the final of Britain's Got Talent - giving it huge exposure. It's also likely to emerge as a real festival favourite, especially with Dizzee performing at so many events this Summer. Alternatively 3 Lions is much loved by England fans for its nostalgic 'football's coming home' appeal, and has arguably become the England team's unofficial anthem. This 2010 edition is also bound to be boosted by having Robbie and Brand on board. The further the England team progresses in the tournament, the more the hype and excitement will build and the greater the chance of either football single topping the official UK charts.
"Dizzee and James Corden are going to be very hard to beat after their performance on Britain's Got Talent, which will promote Shout For England to a huge TV audience - so we see them as strong favourites. However, we shouldn't forget that the X-Factor winner got beaten in the race for the Christmas No.1, and we can only hope one of the old favourites come to our rescue," says Hill's spokesman Rupert Adams.
HMV's Gennaro Castaldo comments: "The pop pairings of Dizzee and Corden and Robbie and Brand each have a genuine chance with their respective releases this summer. Both are half-decent songs, and they can also expect huge exposure for their singles given their equally massive media profiles. Ultimately, however, it will all depend on the England performance, and the further the team progresses through the tournament the better the prospects for both songs as the hype builds and they each battle to land a number 1 single."
William Hill Odds for Top Charting World Cup Related Song* : Click links to listen to the songs and read our thoughts
*Market Settled On July 11th At Midnight